Building on a strong foundation.

Cornerstone Brand Communication is now a member of Stein Group.

Giving CEOs and COOs a powerful resource to integrate the key business development elements of strategy, performance, culture and brand experience, Bob Stein, president of the Stein Business Development Council, announces the formation of Stein Group.

Operating in Houston and now in Tyler, the group combines Bob Stein’s 36 years of brand and executive management expertise with Jay Louck’s 38 years of corporate creative and design experience and J. Spell’s 22 years of communication knowledge into a highly talented leadership team.

“This group is unlike anything else available in East Texas,” explained Stein. “It’s more than a management consultancy, a team-building organization or a marketing and advertising firm that only deals with one part of the business growth equation at a time. We incorporate the full scope of business thinking, strategic to creative, with the purpose of “Bringing Vision and Performance Alive.”

Stein also said, “Our group works with all levels of leadership including executives, teams and frontline personnel to influence the operating culture within an organization, using a proprietary performance model that unites everyone behind a common focus and passion for effectiveness.”

“Our purpose is to create an expectation that connects internal and external audiences to our clients’ brands with a passion that translates into sales growth, loyalty and advocacy,” added J. Spell, Tyler partner and president of Cornerstone Brand Communications.

“I’m excited to be part of this group and about what this means for the existing clients of Cornerstone Brand Communications,” said Spell. “Through this partnership, Bob’s national-level brand management experience at Coca-Cola is available to aggressive, business-development oriented companies in East Texas.”

Cornerstone Brand Communications is a Tyler-based brand development firm with client experience in consumer as well as business communications. Established in 1984, the organization is focused on helping its clients lay a solid foundation for growth on their greatest business development asset…their brand.

®2007 Cornerstone Brand Communications